Want to Own What Your Efforts Build?

We help elite sales reps buy cash‑flowing small businesses and get owner‑ready.

Join the Waitlist

By application only. Takes 3-5 minutes.

Your mentors: owners who went Rep → Owner

Acquisition financing guidance

Selectively co‑investing

What We Do

We help top reps buy a small, cash‑flowing business and get ready to run it. You’ll get deals that fit what you want, help getting creative financing, and mentorship from owners who were reps too; on some deals, we invest alongside you.

Most sales reps spend their best years building someone else’s dream. As a result of R2O: you'll own what your efforts build, your business. Giving you the money, time, and freedom you want.

First step: Join the Waitlist

3–5 min application → We will reach out within the next 2-4 weeks to interview.

Join the Waitlist

By application only. Takes 3-5 minutes.

How It Works

1
Apply & Plan
2
Prep & Finance
3
Buy & Operate
Join the Waitlist

By application only. Takes 3-5 minutes.

What You’ll Get

Week 1

“Sell products that solve rich people's problems and you’ll never be poor.”

- Alex Hormozi

Land in a vetted high-ticket sales seat

Start earning fast to cover bills

Daily coaching with your team + clear KPI dashboard

Month 3

"The quality of a person’s life is most often a direct reflection of the expectations of their peer group."

- Tony Robbins

Network, skills, and earnings are growing

Consistent results + performance record

On the radar of mentors and peers

Utilizing the R2O Method

Month 12

"The goal isn’t more money. The goal is living life on your terms."

- Chris Brogan

Deliver an investor-ready pitch

Secure funding for your startup or acquisition

Step fully from rep to owner

If Approved — The Essentials Path
(Free)

R2O 1:1 coaching with an with someone who has bought a business
Vetted business for sale (weekly digest)
Financing guidance(no guarantees)
Group mentorship with owners who went Rep → Owner
Community access to peers on the same path
Select co-investment from R2O/partners (case-by-case)
Join the Waitlist

By application only. Takes 3-5 minutes.

This is a free offer for approved reps.

Who This is For

Top Sales Reps → who are ready for their efforts to start compounding, in their name

If you don’t see yourself as a top sales rep, this is not for you—yet.

Proof from mentors who went Rep → Owner

Your Mentors Made $40M+ From Their Businesses in 2024 (Combined)

Self-reported; not audited. Results vary. Not a guarantee or an offer.

“I’m 21. I’ve banked six figures, bought a company in Colorado, and built a life I want.”
- Luca Field, sales rep → owner (community member)

Join the Waitlist

By application only. Takes 3-5 minutes.

image of team discussion (for a hr tech)

R2O - From sales reps to business owners

Hosted by:
Ian Kofford
July 2025
60 min video

“No one—not rock stars, not professional athletes, not software billionaires, and not even geniuses—ever makes it alone.”

- Malcolm Gladwell

“While we are postponing, life speeds by.”

- Seneca

“The difference between rich people and poor people is the degree to which they attribute or give power to their circumstance.”

- Alex Hormozi

What You’ll Get

Week 1

“Sell products that solve rich people's problems and you’ll never be poor.”

- Alex Hormozi

Land in a vetted high-ticket sales seat

Start earning fast to cover bills

Daily coaching with your team + clear KPI dashboard

Month 3

"The quality of a person’s life is most often a direct reflection of the expectations of their peer group."

- Tony Robbins

Network, skills, and earnings are growing

Consistent results + performance record

On the radar of mentors and peers

Utilizing the R2O Method

Month 12

"The goal isn’t more money. The goal is living life on your terms."

- Chris Brogan

Deliver an investor-ready pitch

Secure funding for your startup or acquisition

Step fully from rep to owner

Invite Only — The Owner Path
($5,000)

Everything in Essentials, plus:
Vetted businesses for sale that fit your lane, size, and location (weekly shortlists + targeted outreach)
Due diligence support on live deals
The R2O Incubator (2 weeks): owner skills, real systems, and owner‑led sessions
Join the Waitlist

By application only. Takes 3-5 minutes.

This is an invite only offer.

FAQ

How do I join?

Fill the 3–5 minute application to get on the waitlist. After we review, we may invite you to a short interview. If accepted, we will onboard you onto The Essentials Path (free). A select few are invited to The Owner Path ($5,000).

Do you help with
funding?

Yes—guidance only. We’re not a lender or a broker. We review options and make intros when it makes sense. No guarantees of funding.

Do you co-invest with
me?

Sometimes, case-by-case. Terms are private and depend on the deal. Not an offer.

What kinds of
businesses do you focus on?

Cash-flowing small businesses—often with high leverage gaps in sales skillsets. We match to your lane, size, and location.

By application only. Takes 3-5 minutes.

Join the Waitlist — it’s 3–5 minutes.

You're Worth More.

We never sell your data. Unsubscribe anytime.

Join the Waitlist

By application only. Takes 3-5 minutes.