2 · Prep to Launch ™ · Incubator
For proven sales reps ready to stop building someone else's business and start their own.
Launch a business you actually own.
Over two quarters, you'll go from an idea to an owner. When it's time to leave sales in quarter two, your income is guaranteed while you make the transition.
Application-only · quarterly cohorts · Quarter 1 online around your job, Quarter 2 in person through Demo Day.
Two quarters, two moves
Figure out what to build. Then build it.
Find your lane
Online and around your job. Match what you're already good at to a real market and model, and choose the business you'll build.
Launch it
Leave your job and launch in person - real customers, real revenue - all the way to Demo Day.
What you leave with
A business that's yours.
And the $97/mo from the Backroom stops for good the moment you start. Financing available - ask when you apply.
Most people spend three years and far more than $15K failing at the wrong idea. You're paying to skip that - and leave with one an investor could back.
Demo Day
It ends at Demo Day.
Your pitch, your commitments, your application into Build to Exit ™.
Before you apply
Straight answers.
What's inside the two quarters?+
Project-based, not lecture-based.
You're rewarded for what you build, not how busy you look.
Define your customer and their real problem. Pre-sell your solution before you build it.
What actually makes a good, fundable business.
Set up your legal entity, business bank account, pricing, and bookkeeping.
Customer discovery and pre-selling - applying your sales skill to your own offer.
Build the pitch and data room for Demo Day, and know what investors look for.
A program director runs your cohort. You get a dedicated 1:1 mentor from Day 1. Experts step in to teach finance, AI, and recruiting when you need them.
Who do I work with?+
Runs the cohort, the cadence, and the road to Demo Day.
An owner assigned from Day 1 who stays with you all the way to ownership.
Finance, AI build, marketing, and recruiting specialists - taught just when you need them.
Do I have to quit my job?+
Not in Quarter 1 - that's built around your job. In Quarter 2 you leave sales, and that's exactly when the income guarantee kicks in.
What if I don't have an idea?+
Most people don't. Quarter 1 Discovery is how you find the right one - no idea required to start.
What does it cost?+
$15,000, once. Financing available. And the $97/mo from the Backroom stops for good the moment you start.
Launch a business you actually own.
Applications open every quarter. See if you're a fit.
New here? Start in the Backroom →